“You can have anything you want in life if you dress for it.”

                                                                                                 —  Edith Head



What We Do

So here’s the issue, life is busy, and to be frank, no one wants to spend time worrying about what to wear or how to pull together an outfit. Which skirt? Which jacket? Oh my, and which shoes?……Often times the pressure of planning an outfit prevents people from  enjoying or even attending events.

Getting dressed doesn’t have to be stressful and it’s important to feel good in your clothes. Sometimes all it takes is a different perspective, a trained eye and  there are thousands of creative, talented stylists out there. We thought if we could create a way to bring the luxury of personal styling into everyday lives – it would give freedom to many women.

So, here it is, meet The Finery Guru! Your on demand stylist and personal shopper.  Do you need help finding an outfit for an event? Is your closet a mess and you would love someone to tell you what to keep and whats got to go? It’s super easy, hire a stylists by the hour and they come directly to you!  Your place. Your time. Your look.


A brand new is offered at Finery Guru. Listed below are the services offered:

Allow Ayanda and the and Finery Guru  to help you become the best version of yourself. Our no-nonsense approach to style will help you develop a look that not only highlights your best features, but also shows you how to dress effortlessly and discerningly. We will push you out of your comfort zone, while incorporating items already in your closet. We extend our exclusive relationships with luxury boutiques, fashion designers, and VIP service providers to you.
Because your time is valuable, our Finery Guru personal shopper takes care of your every shopping wish. We will update your wardrobe with the seasons must-have items, create closet look-books so you always know what you own and where to find it and help you shop from the everyday activities to life’s grandest events.
We have connections to  specialty watch, handbag and luxury accessories resellers and have an international network of luxury product dealers. Looking for a specific Louis Vuitton, or maybe that sold out pair of Mui Mui’s, Patek watch or antique or hard to find accessory? Finery Guru will source it for you. We guarantee timeliness and authenticity.
Not even the sky’s the limit with our bespoke shopping excursions. From champagne and caviar on a Private Jet Shopping Tours in five cities to limousine rides down Rodeo Drive and private in-store parties for your and your 50 closest friends – we create shopping events beyond your wildest dreams.
We scour the country and continent for unique fine jewelry that reflects our clients’ individual style, have connections with South Africa’s prominent fine jewelry retailers and create custom pieces as unique as our clients themselves.
We will manage your lifestyle while in Johannesburg and around the world.

Customers reviews

What people say?

Finery Guru is my personal number one personal shopping experience. I just love how attentive Ayanda is with you. Ayanda is responsive, energetic, fun and most importantly, connected.
Awalandwe Magagula
Film Writer & Producer
The  Finery Guru has a wonderful eye for women's size and flair. They are helpful and immensely well informed about the latest styles and trends. I highly advocate for them as they have allowed me to look my best at all functions that I have attended, birthdays, networking sessions, conferences, and, workshops."
Khahliso Ramakatane
TV/Film data grader
Contact Us

Please provide us with your contact information and a Finery Guru representative will contact you within 24 hours. Thank you.

Ring Us: +27 82 098 3658
Write Us: info@goddessco.co.za

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106 Gary Player Blvd, Blue Valley Golf Estate
Pretoria, GP 0147
(082) 098-3658